Should I Generate My Own Insurance Leads Online?
Generating insurance leads for yourself is doable, but do know it takes a lot of time and money in the insurance space. Insurance is one of the most competitive topics on the internet, therefore the task of generating leads for yourself is a difficult one. I’m going to go over what it takes, at a very high level, and to give you some insight so you can make a decision if it’s something you want to tackle.
No matter the topic you’re trying to generate leads for on the internet, the first thing you have to do is find out how difficult it will be to rank for keywords in your local area. This difficulty number ranges from 0 to 100 in most SEO tools. The insurance topic for general keywords like car insurance have a difficulty ranking of about 80 or so. When you start to try to rank for terms like “city name car insurance”, you can start to see difficulty ranges more of 50 to 60. This difficulty score really measures how popular your site will need to be online, versus all other sites on the internet. If you need to be in the 60 area you will need to work on building up popularity for quite a while before you see any leads coming in.
Popularity is built over time, hence why leads cost so much to buy. Those that are generating leads that you buy from, have already spent a lot of time and money to make it so you can pay a small fee to piggy back off of their long hard work. After knowing this, the question is, do you have the time and money to wait for this to happen? Can you dedicate many hours on forms talking about how your brand can help potential clients with their insurance needs? When you talk about yourself on the internet you should link back to the website, if possible, that will capture the leads. Links and other signals on the web create your site popularity and plays a huge role on how well your site will be visible online.
Popularity is the biggest task when it comes to any websites success. Whether you’re trying to generate leads or sell products, it does not matter, the magic potion for success is the same.
If you feel like you have the real passion to build up your insurance audience and popularity, then, and only then would I say you should try to generate your own leads.
Your first step once you have committed to the long hard task of building an audience is to create a place for your audience to visit you online. There are many ways to build a website, so I’m not going to go into that too much here. Once you create your site and business, it’s time to start letting other sites online know you exist so they can talk about you and help your audience grow. As you gain followers they will also help share the word if you’re doing a good job for them.
These are the basics of starting an online lead generation system for yourself. If you have the time and money to put into it, then I would recommend you start learning about marketing on the web and building a website. If you don’t, don’t waste your time and just keep buying leads to grow your business.